Excerpt: social role of cultural audience

February 7, 2011 § Leave a comment

“My thesis is that today’s capitalist economy threatens to reduce the social role of cultural audience to that of consumer, and that the administrative state threatens to reduce the role of cultural producer to that of the welfare state client. Moreover, even in their distinction from the roles of consumer and client, the roles of cultural audience and cultural producer serve to channel the pressures of monetarization and bureaucartization into cultural organizations in civil society. Both role reduction and the channeling effect contribute to what I call hypercommercialization and performance fetishism.”

* Zuidervaart, Lambert. “Art In Public: Politics, Economics, and a Democratic Culture” p. 178. Cambridge University Press 2011.

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